D.L. Blair
D.L. Blair
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D.L. Blair
D.L. Blair
 
First...
  • Pre-selected number sweepstakes (for Life Magazine)
  • Scratch-off game (for Tydol-Veedol)
  • Matching-halves game (for Shell Oil)
  • Magic screen sweepstakes (for Procter & Gamble)
  • Mathematical probability game (for Canada's "Casino cigarettes")
  • Fast-food continuity game (for McDonald's)
  • On-cover magazine sweepstakes (for Reader's Digest)
  • Television viewership continuity game (Procter & Gamble's Marco Polo mini-series)
  • Cash prize delivered via a soft-drink can (for Coca-Cola)
  • Magazine-inserted game card to play against store display (for Coca-Cola's Tab)
  • Premium offer in which the premium value exceeded the purchase requirement (for Procter & Gamble)
  • Escalating premium offer (for Yuban Coffee)
  • Use of pre-distributed holographic logos as instant win game pieces (for Major League Baseball)
  • Use of an instant win game in a non-specially marked package (for Duncan Hines cookies)
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